Blog

May 31, 2016

More Market Research Acronyms! What You Need to Know About APIs

Surprise, it’s Another Acronym! What You Need to Know About APIs The marketing research industry loves abbreviations and acronyms.  It is difficult to make it through […]
April 21, 2016

How much do you know about your sample provider?

How much do you know about your sample provider? If online research were a biome, it would be the Great Barrier Reef, with more inhabitants than […]
March 3, 2016

EMI Summary: 2016

The 2016 edition of the GRIT Report shines a bright light on the massive transformation taking place in the market research industry. The report explores new […]
February 24, 2016

Does your brand care about Millennials?

Dear Fellow Researcher, Today’s youth is an important market segment, with significant buying power and influence. They have unique tastes in clothes, TV shows and video […]
January 28, 2016

It’s Polling Season

As the political season heats up, so does the volume of political polls.  You can’t avoid hearing about the latest polls on the news.  At EMI, […]
January 14, 2016

EMI – Over 6 million surveyed

Last week we completed our 6 millionth interview on our Swift Dashboard since its creation in 2009. Swift is our proprietary dashboard that gives us visibility […]
July 23, 2015

IntelliBlend® – How to properly aggregate panels

Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You reviewed demographic data or even attitudinal behavior […]
July 23, 2015

Respondent Quality – We are in this together!

EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]