May 12, 2017

Quirk’s Article: Going (digital) native – Exploring millennials

EMI Research Solutions and Northern Kentucky University recently partnered on custom research about Millennials. Brian Lamar, Director of Insights of EMI Research Solutions and Dr. Aron […]
April 13, 2017

D-I-Why Research?

There are lots of reasons people consider doing their own market research. Hiring a full-service research firm can be more expensive and they might be thinking […]
February 9, 2017

SampleCon: Notes from NOLA

This year’s Samplecon was a great experience, and the conference continues to grow. If you have not previously attended, we would encourage you to participate as […]
November 18, 2016

Survey Routing: is it a good thing, a bad thing, or just a thing?

In the lexicon of market researchers, there are words that come in and out of favor for various reasons. A survey router is one of those […]
September 30, 2016

B2B Sampling: Don’t bring your driver to the putting green

For researchers, if all we did was support studies with primary grocery shoppers, the world would be a better place. Deadlines would easily be met, budgets […]
August 26, 2016

Pack Your Bags: 9 Tips for Success on your Research Adventure

As summer comes to a close, our family vacation is all too clear in my mind. Our bags were packed and loaded in the minivan. The […]
July 28, 2016

Top 10 ways to avoid DIY research fails

So often the rules we learn as young children hold true throughout all phases of life: Eat your vegetables to be healthy Treat others as you […]
June 15, 2016

Fairy Tale: Sample Utopia

Once upon a time in a land far, far away, there was a group of professionals spending their waking hours uncovering the opinions, needs, and desires […]