February 24, 2026
Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by a friend of the podcast and the newly named Executive Vice President of Products […]
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February 4, 2026
Small consumer market research teams face unique challenges that larger departments rarely encounter. With limited resources, expanding responsibilities, and the same demanding timelines, every hour becomes […]
November 10, 2025
Welcome back to Intellicast! On today’s episode, Brian is joined by Henry LaGard, CEO and founder of the fraud detection company Verisoul, for an in-depth discussion […]
September 24, 2025
Market researchers tracking brand health, customer satisfaction, or product adoption face a persistent challenge that keeps industry veterans up at night. When the numbers shift from […]
August 15, 2025
Your latest research results are in, but something feels off. The numbers don’t quite match your expectations, or maybe they’re exactly what you wanted to see […]
August 13, 2025
Unreliable data is believed to cost businesses an estimated $15 million annually, manifesting in failed product launches, misaligned marketing campaigns, and misunderstood customer needs. Flawed panel […]
July 1, 2025
What do car dealership surveys, goldfish, and chatbots have in common? They all come up in this episode of Intellicast, where Brian and Mary sit down […]
May 28, 2025
Brand tracking studies are the backbone of strategic marketing decisions for organizations worldwide. Longitudinal studies provide crucial insights into brand health, consumer sentiment, and marketing effectiveness […]