March 20, 2024

Do You Live Under a Rock? A Profile of People Who Are Unaware of McDonald’s or Coca-Cola

McDonald’s and Coca-Cola are two of the most well-known brands globally. We examine these two brands in our research-on-research to measure brand awareness and rating. It […]
February 28, 2024

The Digital Divide: Understanding Public Sentiment on Technology and AI

The launch of ChatGPT, celebrated by many, opened Pandora’s box regarding artificial intelligence. Combining the rise of AI with the discussion already occurring around privacy in […]