Blog

July 14, 2022

EMI Introduces Its Sample Quality Optimization Rating

February 1, 2022

EMI to be Exclusive Agent for Ag Access Community

September 29, 2022

Let’s Talk about Marijuana: Legalization, Uses, and More

Back in 2019, one of the first “hot topics” we included in our research-on-research was about the legalization of marijuana. While evaluating the overall sample landscape […]
September 27, 2022

What is Incidence Rate (IR) in Market Research?

Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”.   Incidence […]
September 26, 2022
Intellicast

Intellicast S5E28 – IMD Preview Part 2 – Sequoyah Glenn and Miles Rote

Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago […]
September 21, 2022

2019 to Now: Patriotic Parties Perceptions Year-Over-Year

Successful brands position themselves to stand for something. Their marketing strategy is designed to make consumers feel a certain way. Some brands like Jeep, Disney, and […]
September 20, 2022
Intellicast

Intellicast S5E27 – IMD Preview Part 1 – David Paull and Susan Griffin

Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this years’ Insights Marketing Day in […]
September 15, 2022

2019 to Now: Patriotic Brands Perceptions Year-Over-Year

Jeep, Disney, Coca-Cola. What do these brands have in common? They are some of the first names to populate when you Google search “patriotic brands.” In […]
September 9, 2022
Intellicast

Intellicast S5E26 – Client-Side Research Challenges with Craig Alter of Bon Secours Mercy Health

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is […]
August 29, 2022
Intellicast

Intellicast S5E25 – Connecting Ecology and Market Research with Erin Sowell of Thoughtful Research

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research. Kicking off the episode, […]