Blog

May 4, 2020

EMI Unveils New Sample Platform

March 11, 2020

COVID-19 and its Impact on Market Research

COVID-19 (a.k.a. Coronavirus) is certainly impacting nearly everything in society, from cruises, public transportation, and other travel, to large events, and even toilet paper! This is […]
August 4, 2020

What Open Ends Can Tell You About Data Quality

In this installment of our data quality blog series, we are talking about open-ended questions and how they impact your data quality.   Open ends are a […]
July 29, 2020
Intellicast

Intellicast S3E37 – Qualtrics, Kantar, Ipsos, and Bubbles

Welcome back!  On today’s episode, Brian Lamar and Producer Brian dive into the latest market research news. The episode kicks off with a discussion on the […]
July 28, 2020

Changes in Attitudes and Behaviors and how they Impact Data Quality

In this installment of our Data Quality blog series, we are looking at data quality and how it is impacted by changes in attitudes and behaviors. […]
July 22, 2020
Intellicast

Intellicast S3E36: GRIT Report and a Publix Update

Welcome back to Intellicast! We have a jammed-packed episode for you today – Jason Inderhees returns to discuss the GRIT report, market research news, and other […]
July 22, 2020

Data Quality – Demographic Differences

In this installment of our data quality blog series, we will be exploring how data quality is impacted by demographic differences. In our previous installments, we’ve […]
July 17, 2020

When It Comes To Data Quality – Not All Panels Are Equal

In this installment of our data quality blog series, we look at data quality by panel provider. In our first installment, we explained the different quality […]
July 14, 2020
Intellicast

Intellicast S3E35 – Andrew Moffatt of OpinionRoute

Thanks for tuning in to Intellicast! On today’s episode, we continue our series on data quality with special guest Andrew Moffatt, Chief Strategy Officer of OpinionRoute. […]
July 13, 2020

An Introduction to Quality Checks and Their Use Determining Data Quality

Here at EMI, we conduct a large amount of Research-on-Research (ROR). While the focus of the research is to gain an understanding about the sample landscape, […]