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January 28, 2016
Published by Brian Peterson at January 28, 2016
Categories
As the political season heats up, so does the volume of political polls. You can’t avoid hearing about the latest polls on the news. At EMI, […]
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January 14, 2016
Published by Brian Peterson at January 14, 2016
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Last week we completed our 6 millionth interview on our Swift Dashboard since its creation in 2009. Swift is our proprietary dashboard that gives us visibility […]
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July 23, 2015
Published by Brian Lamar at July 23, 2015
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Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You’ve reviewed demographic, attitudinal, and behavioral data to […]
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July 23, 2015
Published by Brian Lamar at July 23, 2015
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EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]
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July 23, 2015
Published by Brian Lamar at July 23, 2015
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Generation Why? Millennials: the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
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March 2, 2015
Published by Brian Lamar at March 2, 2015
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Excluding mobile devices has an impact on study demographics: mobile respondents are more likely to be younger and non-white. Perhaps more importantly, excluding mobile respondents eliminates […]
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January 30, 2015
Published by Brian Lamar at January 30, 2015
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Mobile Compatibility: Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas? EMI recently conducted […]
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December 5, 2014
Published by Brian Lamar at December 5, 2014
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Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]
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