Blog

July 23, 2015

Generation Why?

Generation Why? Millennials:  the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
March 2, 2015

Mobile Compatibility Part 2: Behavioral impact of not allowing devices

Excluding mobile devices has an impact on study demographics:  mobile respondents are more likely to be younger and non-white.  Perhaps more importantly, excluding mobile respondents eliminates […]
January 30, 2015

Mobile Compatibility: Are you listening to your respondents?

Mobile Compatibility:  Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas?  EMI recently conducted […]
December 5, 2014

Determining Data Quality

Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]
September 24, 2014

Release the Insights – EMI’s Panel Book is Here!

What is a Panel Book? In the market research industry, this term has made its way into our vernacular and is something that nearly every online […]
July 2, 2014

Sample Blending – Where Art and Science Meet

Dear fellow market researchers,   “The Art of Blending is to harmonize the characters of many selected malt and grain whiskies to produce brands of the […]
January 3, 2014

New Year’s Revolution

As we start a new year, it is easy to get wrapped up in big plans for 2014, whether they be personal resolutions or new career […]
November 19, 2013

Giving Back

EMI is very thankful to be able to give back to the local community. Below are a few of the key organizations we support: Connections Red Cross […]