Reliable Political Polling Starts With Quality Sample
Political and public opinion research leaves little margin for error. Study results are often compared to real results within days or weeks of fieldwork, and the accuracy of the findings can directly impact the credibility and reputation of the organization conducting it. Pollsters need a partner that understands the sample industry and the importance of the sample plan to the results.
EMI Research Solutions is a trusted online sample and quantitative research consultancy that helps political and public opinion researchers execute complex studies. Through a combination of our global network of vetted sample providers, customized sample planning, proactive data quality controls, and expert fieldwork management, we provide the reach and flexibility needed to support polling and public opinion research at the local, state, and national levels.
Powered By Our Strategic Sample Blending Approach
At the core of our approach is our Strategic Sample Blending methodology. Rather than aggregating sample providers to hit a feasibility goal, we intentionally select and combine complementary sources to reduce panel bias and improve representation across the demographic, attitudinal, and behavioral characteristics that can influence polling results.
Backed By EMI's Quality Suite
All studies we run benefit from the protection of our Data Quality Suite, and its multiple layers of data quality protection. Through integration with SWIFT, our proprietary sample management platform, we can apply complementary bot and fraud detection solutions, digital fingerprinting, de-duplication, respondent activity monitoring, and centralized block-list controls.
These capabilities allow EMI to evaluate multiple signals rather than relying on a single fraud check. By detecting suspicious devices, duplicate respondents, unusual traffic patterns, excessive survey activity, and other indicators, we can proactively reduce risk before it affects study results.
Advantages of Choosing EMI
Example Targeting Criteria
Sample of Voter Criteria
Verified Voter RegistrationNational, State, Congressional, Municipal levels
Party Affiliation (Democrat, Republican, Independent)
Historical Election Turnout (2008, 2012, 2016)
General and Primary Election Voting History
Geographic Targeting
US NationalState
Congressional Districts
Additional Geo-Specific Targeting
International
Behavioral Data Points
EnvironmentalistsPro-Life/Pro-Choice
2nd Amendment Supporters/Gun Control Advocates
Organized Labor Supporters
Political Contributors
Many more
Polling Successes with EMI
Target: 2024 National Presidential Poll
Results: 1,002 complete of likely voters in 2 days
Target: Ohio 7th Congressional District
Results: 1,175 completes in 3 days from specific zip codes
Target: Democrats in South Carolina
Results: 596 completes in 4 days
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