Researching the business-to-business (B2B) world is different than market research that is focused on consumers but is arguably the most effective practice available to you. Whether you’re looking to refine or expand your brand, start a new venture, launch a new product or service, or just maintain your competitive edge – gaining insights from a targeted audience of business professionals can be the key to your success. While you may be able to get a long way with intuition and creativity, B2B market research is what tells you definitively what will and will not work. It lays out a reliable path for greater success. B2B market research helps your organization understand preferences, attitudes, behaviors, and even potential requirements by collecting feedback from target audiences that can include:
In the early years of online sample, nearly all panels and their recruitment efforts were focused on consumers. Over the years, the value of being able to reach a large population of business professionals grew, which led to the demand by researchers for B2B targets.
There are 3 main sample avenues a researcher can take when they look to get respondents for their surveys.
Niche B2B panels are sample panels that were created specifically to serve the B2B market research space. These panels recruit business professionals from a specific industry or job type such as respondents from specialty sources. These can include industry or trade-specific publications, websites, databases, online support communities, etc.
One aspect that can be overlooked when conducting online quantitative B2B marketing research (or online surveys) is the selection of the right sample provider. That’s where EMI’s sample industry expertise and superior online sample industry knowledge can help.
Selecting the right B2B sample can be very difficult for many reasons, including low incidence rates and challenging targeting criteria. Many traditional larger panels are built as consumer panels and are only lightly profiling their members for B2B targeting criteria.
That is why for the past 20+ years, we have been identifying, vetting, developing, and managing a strong network of B2B sample partners. These partners help solve the problem of low incidence or difficult targeting by using in-depth profiling on all business professionals and improved partnerships with niche sources. EMI utilizes this resource to identify the best panels that fit the needs of your client and your target. No matter your target group or quota, we will provide you with the highest quality business-to-business research sample.
EMI’s network of 150 global partners can connect you with your target audience – Business, Consumer, or other specialty population – by connecting you with the right panel blends to measure and track attitudes, behaviors, and other opinions across the globe.
Our global network of sample partners gives you access to one of the largest pools of B2B panelists of varying firmographics, locations, company sizes, responsibilities, and areas of expertise. Our network contains sources for different business segments that give us the ability to use the ideal source for your work.
Every sample partner in our network has passed our rigorous Partner Assessment Process so we can best understand the recruiting methods, validation process, and other data quality measures they have in place, as well as the ins-and-outs of their panel. Our strict vetting process ensures we only allow the best sample providers into our network, and that we maintain a high level of data quality for our clients.
*Don’t see the specific target audience criteria you are looking for? Request a free consultation and we can provide you expert insights on what can be done.