Blog

June 30, 2021

Data Quality 101: Tips for a Great Screener

The number one question we must ask ourselves when planning a survey is, who am I targeting? Respondents must meet the criteria you’re looking for in […]
June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
June 25, 2021
Intellicast

Intellicast S4E21 – A Preview of the New Canadian Research Insights Council (CRIC) Event with Arundati Dandapani

Welcome back to Intellicast! It’s been a while, but we are back with a new episode and a returning guest! Joining Brian Lamar and Producer Brian […]
June 23, 2021

5 Great Podcasts from the First Half of 2021 You Need to Hear

The market research industry has had plenty to talk about in 2021. From discussions on data quality to shifts in supply and demand, there has been […]
June 21, 2021

Changing Attitudes Surrounding Mask Mandates

As the world continues its shift to a new sense of normalcy, one of the most recent adjustments has been the lifting of mask mandates. While […]
June 17, 2021

Changes in Perceptions Around COVID-19 Vaccine

Public opinion surrounding the COVID-19 pandemic and vaccines are changing rapidly. In January, with vaccines just hitting the second stages of rollout, we explored and analyzed […]
June 15, 2021

COVID-19 and The Return to Normalcy

The U.S. has started to reopen and we’re seeing people at sporting events, restaurants at full capacity, health orders being lifted, and an overall return to […]
June 10, 2021

Diversity and Inclusion in the Workplace

Diversity in the workplace is an ever-growing and important topic of conversation for our companies and has become even more prominent in the last year. In […]