Blog

March 3, 2016

EMI Summary: 2016

The 2016 edition of the GRIT Report shines a bright light on the massive transformation taking place in the market research industry. The report explores new […]
February 24, 2016

Does your brand care about Millennials?

Dear Fellow Researcher, Today’s youth is an important market segment, with significant buying power and influence. They have unique tastes in clothes, TV shows and video […]
January 28, 2016

It’s Polling Season

As the political season heats up, so does the volume of political polls.  You can’t avoid hearing about the latest polls on the news.  At EMI, […]
January 14, 2016

EMI – Over 6 million surveyed

Last week we completed our 6 millionth interview on our Swift Dashboard since its creation in 2009. Swift is our proprietary dashboard that gives us visibility […]
July 23, 2015

IntelliBlend® – How to properly aggregate panels

Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You reviewed demographic data or even attitudinal behavior […]
July 23, 2015

Respondent Quality – We are in this together!

EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]
July 23, 2015

Generation Why?

Generation Why? Millennials:  the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
March 2, 2015

Mobile Compatibility Part 2: Behavioral impact of not allowing devices

Excluding mobile devices has an impact on study demographics:  mobile respondents are more likely to be younger and non-white.  Perhaps more importantly, excluding mobile respondents eliminates […]