Last week we completed our 6 millionth interview on our Swift Dashboard since its creation in 2009. Swift is our proprietary dashboard that gives us visibility […]
Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You’ve reviewed demographic, attitudinal, and behavioral data to […]
EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]
Generation Why? Millennials: the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
Excluding mobile devices has an impact on study demographics: mobile respondents are more likely to be younger and non-white. Perhaps more importantly, excluding mobile respondents eliminates […]
Mobile Compatibility: Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas? EMI recently conducted […]
Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]
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