Blog

July 23, 2015

IntelliBlend® – How to Strategically Blend Panels Properly

Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You’ve reviewed demographic, attitudinal, and behavioral data to […]
July 23, 2015

Generation Why?

Generation Why? Millennials:  the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
December 5, 2014

Determining Data Quality

Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]