Blog

July 19, 2021

The Factors Behind Respondent Experience and Why They Matter

Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
July 12, 2021

The Link Between Device Usage and Age: Impacts on Results

Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]
July 9, 2021
Intellicast

Intellicast S4E23 – A SampleCon 2021 Preview with Mary Draper

Welcome back to Intellicast! On today’s episode, EMI’s Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon […]
July 8, 2021

Positive WFH Stories

The release of the COVID-19 vaccine and the lifting of mask mandates has opened up a post-pandemic world. As we adjust to a new normal, many […]
July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
July 1, 2021
Intellicast

Intellicast S4E22 – Combining First and Third-Party Data and MRX News

Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with […]
June 30, 2021

Data Quality 101: Tips for a Great Screener

The number one question we must ask ourselves when planning a survey is, who am I targeting? Respondents must meet the criteria you’re looking for in […]
June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]