IntelliBlend® is EMI’s unique methodology of strategically blending sample sources in an intentional and controlled approach in order to deliver the most representative and accurate demographic, behavioral, and attitudinal data. This approach includes double opt-in research panels but may also include non-traditional sources such as social media, which is utilized in a limited and controlled manner. IntelliBlend® can vary from project-to-project based on the needs of the research. The unique blend is developed by leveraging proprietary research-on-research data as well as over 20 years of sample experience. For ongoing work, the custom sample plan is replicated from wave-to-wave utilizing EMI’s sample management platform, SWIFT, which enforces sample source quotas, thus ensuring data consistency.

Key Benefits of IntelliBlend®:

  • More accurate and representative demographic, behavioral, and attitudinal data (due to the differences in panels)
  • Reduces the bias of panel sources (panels are different and changing)
  • Increases feasibility and ability to deliver quotas
  • Avoid costly and potentially harmful “top-up” situations When replicated from wave to wave, it ensures data consistency
  • Reduces bias of a single sample source if and when that panel source composition changes over time (which it will)
  • Ideal for Concept testing, trackers, or ongoing program work

IntelliBlend® Safeguards:

  • Periodic reviews of custom sample plans - compared to Research-on-Research results
  • In-field metric tracking to custom sample plans
  • Debrief at each wave closing to ensure consistency
  • Proactive discussion and problem resolution
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More accurate and representative demographic, behavioral, and attitudinal of panel sources.

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