Blog

January 14, 2016

EMI – Over 6 million surveyed

Last week we completed our 6 millionth interview on our Swift Dashboard since its creation in 2009. Swift is our proprietary dashboard that gives us visibility […]
July 23, 2015

IntelliBlend® – How to properly aggregate panels

Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You reviewed demographic data or even attitudinal behavior […]
July 23, 2015

Respondent Quality – We are in this together!

EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]
July 23, 2015

Generation Why?

Generation Why? Millennials:  the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
March 2, 2015

Mobile Compatibility Part 2: Behavioral impact of not allowing devices

Excluding mobile devices has an impact on study demographics:  mobile respondents are more likely to be younger and non-white.  Perhaps more importantly, excluding mobile respondents eliminates […]
January 30, 2015

Mobile Compatibility: Are you listening to your respondents?

Mobile Compatibility:  Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas?  EMI recently conducted […]
December 5, 2014

Determining Data Quality

Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]
November 26, 2014

Meet Our Team Q&A – Adam Jolley

Dear fellow market researchers, EMI could not be where it is today without our employees. Our people allow EMI to have a strong company culture and […]