October 14, 2022
Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by EMI’s Marketing Specialist, Emma Nicolls (a.k.a. Associate Producer Emma) to discuss […]
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October 10, 2022
Welcome back to Intellicast! In this episode, we’re joined by Brooke Reavey of Dominican University and EMI’s own Beth Teehan. Brooke is a professor, a Ph.D. […]
September 29, 2022
Back in 2019, one of the first “hot topics” we included in our research-on-research was about the legalization of marijuana. While evaluating the overall sample landscape […]
September 27, 2022
Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”. Incidence […]
September 26, 2022
Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago […]
September 21, 2022
Successful brands position themselves to stand for something. Their marketing strategy is designed to make consumers feel a certain way. Some brands like Jeep, Disney, and […]
September 20, 2022
Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this years’ Insights Marketing Day in […]
September 15, 2022
Jeep, Disney, Coca-Cola. What do these brands have in common? They are some of the first names to populate when you Google search “patriotic brands.” In […]