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Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!
Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them.
Next, the guys talk about the new appointment to the Toluna board. They ponder if this accelerates Toluna’s move to target brands and offers them a full suite of solutions.
The guys then switch gears a bit and talk about a $33 million investment in Anomalo, a California-based data quality platform. They talk about how the platform works and if there are any potential applications for the market research industry.
The second half of the episode starts off with the debut of the new intro music for the AI News segment. Jason and Brian then dig into some recent AI news stories, including news that Publicis Group plans to invest 300 million Euros in AI over the next three years.
The next few AI stories aren’t market research-specific but could impact the industry and industries we serve. First, the guys talk about the recently issued executive order around AI that aims to ensure that the US leads the way and manages the risk of artificial intelligence. Brian and Jason postulate that this is probably just the start of AI legislation.
In the last story, they guys dive deep into news that New York had proposed a new law called the New York Robot Act that would impose a tax surcharge on “using technology to displace workers,” in an amount equal to taxes and fees that would have been paid on what an employee would have earned in the eliminated position. Jason and Brian are a bit on opposite sides of the debate on this one, but come out at the end seeing each other’s point of view.
Thanks for tuning in!
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