July 9, 2019
In part 2 of our two-part series on the perceptions of marijuana legalization, we take a deeper dive into the insights we uncovered. Our research has […]
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June 10, 2019
We conduct a lot of interviews as part of our ongoing research on the sample industry, routinely interviewing 6,000 or more people in the US. While evaluating […]
January 22, 2019
Craft beer and online sample seem like two completely different worlds. At first glance, people taking surveys have nothing in common with people drinking beer. And […]
November 8, 2018
Brands, consumer goods manufacturers, service companies, and many others – they all use tracker studies to gauge consumer sentiment, measure advertising effectiveness, and much more. Provided […]
October 11, 2018
When it comes to tracking studies, or really any study where you’re comparing results wave-to-wave, most researchers understand that you use the same sample provider(s) the […]
April 9, 2018
Have you ever been asked to describe the flavors in the whiskey you are drinking and all you can think is that it tastes like… whiskey? […]
July 23, 2015
Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You’ve reviewed demographic, attitudinal, and behavioral data to […]
July 2, 2014
If you’ve been following the EMI blog for a while now, you’ve probably read plenty of comparisons between online sample and wine, craft beer, coffee, and […]