Brian Peterson

May 28, 2025

How EMI Ensures Brand Tracker Consistency Over Time

Brand tracking studies are the backbone of strategic marketing decisions for organizations worldwide. Longitudinal studies provide crucial insights into brand health, consumer sentiment, and marketing effectiveness […]
May 20, 2025

Tech Titans or Trouble-Makers? How America Feels About Big Tech’s Biggest Names

What do politicians, celebrities, and tech titans have in common? They are all very visible to the general public, and opinions on them vary significantly. We […]
May 13, 2025

Use It or Lose It: Who’s Actually Using Generative AI?

Generative AI isn’t just a buzzword anymore—it’s becoming part of people’s everyday digital routines. From well-known names like ChatGPT to emerging platforms like Claude and Grok, […]