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May 28, 2025

How EMI Ensures Brand Tracker Consistency Over Time

Brand tracking studies are the backbone of strategic marketing decisions for organizations worldwide. Longitudinal studies provide crucial insights into brand health, consumer sentiment, and marketing effectiveness […]
July 23, 2015

IntelliBlend® – How to Strategically Blend Panels Properly

Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You’ve reviewed demographic, attitudinal, and behavioral data to […]