Best Practices

February 4, 2026

3 Time-Saving Tips for Small Consumer Research Teams

Small consumer market research teams face unique challenges that larger departments rarely encounter. With limited resources, expanding responsibilities, and the same demanding timelines, every hour becomes […]
September 24, 2025

What You Need to Know about Data Consistency in Longitudinal Market Research: 2 Experts Weigh In

Market researchers tracking brand health, customer satisfaction, or product adoption face a persistent challenge that keeps industry veterans up at night. When the numbers shift from […]
August 15, 2025

Is your survey research data reliable? 10 Warning Signs You can’t Afford to Ignore

Your latest research results are in, but something feels off. The numbers don’t quite match your expectations, or maybe they’re exactly what you wanted to see […]
May 28, 2025

How EMI Ensures Brand Tracker Consistency Over Time

Brand tracking studies are the backbone of strategic marketing decisions for organizations worldwide. Longitudinal studies provide crucial insights into brand health, consumer sentiment, and marketing effectiveness […]
December 5, 2022

The “People” Have Spoken: Why Relying on Twitter Polls is Just Bad Research

The people have spoken! But… which people? Elon Musk has not tried to hide his obsession with Twitter polls, asking questions ranging from whether formerly banned […]