Data Quality

May 28, 2025

How EMI Ensures Brand Tracker Consistency Over Time

Brand tracking studies are the backbone of strategic marketing decisions for organizations worldwide. Longitudinal studies provide crucial insights into brand health, consumer sentiment, and marketing effectiveness […]
April 23, 2025

Data Quality in Crisis: Lessons from the Latest Industry Scandal and the Ignite Conference

Welcome back to Intellicast. Data Quality is the foundation of trustworthy market research – that is why this week’s episode is so important. Joining host Brian […]
March 14, 2025

A New Data Quality Report, A Data Quality Pledge, and a Preview of Quirks Chicago

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent […]