Data Collection

March 29, 2022

We Made It: Public Perceptions on Winter

Spring officially sprung last week (though the Midwest has yet to make up its mind weather-wise.) However, we wanted to know what people thought of winter […]
February 1, 2022

How to Determine the Right Sample Size for Quantitative Research

Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
December 30, 2021
Intellicast

Best of Intellicast 2021: Part 3

Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle […]
December 21, 2021

Is EPC Good or Bad?

This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
November 8, 2021

The Holiday Survival Guide for Online Quantitative Research

The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 26, 2021

Did COVID Break your Tracking Study or Did It Actually Fix It?

Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
October 12, 2021

Entrepreneurs: Ensure That Your Market Research Software Investment Is Worth It by Asking These Important Questions

Purchasing and implementing market research software for your company sounds like an easy task, but in reality, it often isn’t. Although the potential benefits of using […]
September 27, 2021

Hailing an Uber and Buying Sample– They’re More Alike Than You’d Think

Picture this: It’s Friday night, you’ve been out on the town, but it’s time to call it a night. So like the responsible adult that you […]