market research

September 27, 2021

Hailing an Uber and Buying Sample– They’re More Alike Than You’d Think

Picture this: It’s Friday night, you’ve been out on the town, but it’s time to call it a night. So like the responsible adult that you […]
September 21, 2021

Top 4 Takeaways from the 2021 GLC Fall Conference

In-person market research conferences returned to Cincinnati a couple of weeks ago with The Insights Association’s Great Lakes Chapter Fall Conference. If you weren’t able to […]
September 7, 2021

Employee Spotlight: Jimmy Dietz

At EMI, our team is one of our strongest assets– and it’s growing! In the past year, we’ve had a lot of new additions to our […]
August 27, 2021

Employee Spotlight: Matthew Alexander

At EMI, our team is one of our strongest assets– and it’s growing! In the past year, we’ve had a lot of new additions to our […]
August 23, 2021
Intellicast

Intellicast S4E28 – Omnibus 101 with Trifecta Research

Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, […]
August 10, 2021
Intellicast

Intellicast S4E27 – ESOMAR’s Questions for Users & Buyers of Online Samples With Judith Passingham

Welcome back to Intellicast! We have a very special guest on today’s episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of […]
August 9, 2021

Market Researchers and Winemakers are Basically the Same – Here’s Why

If we weren’t market researchers, we’d be winemakers. Ok, maybe not, but blending sample and blending wine do have a lot in common. Oftentimes we don’t […]
July 12, 2021

The Link Between Device Usage and Age: Impacts on Results

Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]