market research

April 10, 2019
Intellicast

Intellicast (S2E13) – David Butler of PureSpectrum

Welcome back!  On this week’s episode of Intellicast, Adam and Brian and joined in the studio by David Butler, the Chief Client Officer of PureSpectrum. The […]
April 9, 2019
Quirk's Event Chicago

Thoughts from a First-Time Quirk’s Attendee and Presenter

Quirk’s Chicago was last week, and it was the first time I attended and/or presented at one of the Quirk’s events.  I was surprised by this […]
April 5, 2019
Intellicast

Intellicast (S2E12) – Thania Farrar of Burke

On this week’s episode of Intellicast, Adam is out sick, so Brian is riding solo. He is joined by Thania Farrar, Senior Vice President of Client […]
March 25, 2019

Respondents Are Not Inventory

The purpose of the market research industry is to deliver insights that are used to make better, more informed, business decisions. These insights all start somewhere […]
March 6, 2019

5 Tips for Better B2B Sampling

Conducting research in the business-to-business space can be difficult, especially quantitative research.  The targeting can be problematic, topics can be very technical, and not to mention […]
February 28, 2019
Intellicast

Intellicast (S2E9) – Qualtrics and Quirks Brooklyn Previews

We have another great episode of Intellicast this week!  Adam and Brian sit down to discuss the latest market research news, including: Dynata closing their acquisition […]
February 20, 2019
Intellicast

Intellicast (S2E8) – SampleCon Recap and Courtney Williams of Lucid

The guys are back from Austin and have a great episode this week! Joining them is Courtney Williams, The Executive Director of Quality at Lucid.  The […]
February 18, 2019

Is Market Research in a Bull or a Bear Market?

I was at SampleCon last week, and during the first panel, the group was asked if market research was in a bull or a bear market.  […]