Intelliblend ®

March 3, 2023
Intellicast

Intellicast S6E6 – Schlesinger or Should We Say Sago

Welcome back to Intellicast!  On today’s episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry. Kicking off the episode, […]
October 26, 2021

Did COVID Break your Tracking Study or Did It Actually Fix It?

Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
August 9, 2021

Market Researchers and Winemakers are Basically the Same – Here’s Why

If we weren’t market researchers, we’d be winemakers. Ok, maybe not, but blending sample and blending wine do have a lot in common. Oftentimes we don’t […]
January 27, 2021

Aggregating Versus Blending: What’s the Difference?

Sample blending. You’ve probably heard the term, but what does it mean? Before we answer that, we need to give you a bit of history. Years […]
July 7, 2020

Sample Blending Best Practices – Questions You Should Be Asking

In the old days of sampling, meaning more than five years ago, industry-wide best practice was generally considered to be leveraging a single sample source – […]
March 3, 2020
Coffee Like Sample Blending

What the Sample Industry can Learn from Coffee Roasters about Blending

Believe it or not, coffee and online sample have a lot in common. I know it might not sound like it, but these two industries are […]
October 3, 2019
The Sample Landscape

The Sample Landscape: Should College Athletes be Paid?

In a move that will likely ignite a chain of events to change amateur sports as we know it, the state of California passed a law […]
September 11, 2019

Sample – Blended, Not Stacked

In the world of online quantitative research, it can be very common for a sample provider to “fall short” of providing the agreed-upon number of completes […]