Intelliblend ®

August 9, 2021

Market Researchers and Winemakers are Basically the Same – Here’s Why

If we weren’t market researchers, we’d be winemakers. Ok, maybe not, but blending sample and blending wine do have a lot in common. Oftentimes we don’t […]
January 27, 2021

Aggregating Versus Blending: What’s the Difference?

Sample blending. You’ve probably heard the term, but what does it mean? Before we answer that, we need to give you a bit of history. Years […]
July 7, 2020

Sample Blending Best Practices – Questions You Should Be Asking

In the old days of sampling, meaning more than five years ago, industry-wide best practice was generally considered to be leveraging a single sample source – […]
March 3, 2020
Coffee Like Sample Blending

What the Sample Industry can Learn from Coffee Roasters about Blending

Believe it or not, coffee and online sample have a lot in common. I know it might not sound like it, but these two industries are […]
October 3, 2019
The Sample Landscape

The Sample Landscape: Should College Athletes be Paid?

In a move that will likely ignite a chain of events to change amateur sports as we know it, the state of California passed a law […]
September 11, 2019

Sample – Blended, Not Stacked

In the world of online quantitative research, it can be very common for a sample provider to “fall short” of providing the agreed-upon number of completes […]
July 9, 2019
The Sample Landscape

The Sample Landscape: Marijuana Legislation Part 2

In part 2 of our two-part series on the perceptions of marijuana legalization, we take a deeper dive into the insights we uncovered. Our research has […]
June 10, 2019
The Sample Landscape

The Sample Landscape: Marijuana Legislation Part 1

We conduct a lot of interviews as part of our ongoing research on the sample industry, routinely interviewing 6,000 or more people in the US.  While […]