sample

March 29, 2022

We Made It: Public Perceptions on Winter

Spring officially sprung last week (though the Midwest has yet to make up its mind weather-wise.) However, we wanted to know what people thought of winter […]
March 22, 2022

Good vs. Bad: Public Perceptions of the Russia/Ukraine Conflict

The war between Russia and Ukraine is having a tangible impact on all aspects of life. Many of us have seen or read heartbreaking news stories […]
March 11, 2022
Intellicast

Intellicast S5E10 – EPC: Part Deux

Welcome back to Intellicast!  On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health.  Joining Brian Lamar […]
February 1, 2022

How to Determine the Right Sample Size for Quantitative Research

Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
January 31, 2022

Political Polling: Reliability, Challenges, & Changes

Is Political Polling Reliable? By now, you’re probably aware of the ongoing debate of the reliability of political polling. From before the 2014 midterms to the […]
December 21, 2021

Is EPC Good or Bad?

This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
November 8, 2021

The Holiday Survival Guide for Online Quantitative Research

The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 26, 2021

Did COVID Break your Tracking Study or Did It Actually Fix It?

Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]