August 3, 2023

Take Me Out to the Ballgame: Who are the Biggest Baseball Fans?

Batter up! If you haven’t heard, we’re having a pretty good summer in Cincinnati—at least when it comes to baseball. The Cincinnati Reds enjoyed an incredible […]
July 17, 2023

Everyone’s Talking About ChatGPT… Right?

It seems like everyone and their mother is talking about artificial intelligence, specifically OpenAI’s ChatGPT… but are they actually? When the chatbot was released on November […]
June 16, 2023

Dad’s Big Day: Plans to Celebrate Father’s Day

Father’s Day is this Sunday! With the holiday right around the corner, we asked people if they plan to celebrate Father’s Day this year in our […]
March 29, 2023

Is it a Party in the USA or Not?

If you’ve read any of our past blogs, you know that we enjoy analyzing the perceived patriotism of different brands, political parties, and more. But what […]
March 16, 2023

Systems of a Society: What Makes Something Inherently Good?

Since our fourth-grade social studies classes (and even before then), we have heard the terms Capitalism, Socialism, and Communism. As adults, these systems may have taken […]
November 28, 2022

I’m Sick of “Prodents” Stealing All the Cheese

I am sick of “Prodents” stealing the cheese… I recently participated in a conversation with Katrina Noelle & Casey Bernard of KNow Research on Intellicast where […]
September 27, 2022

What is Incidence Rate (IR) in Market Research?

Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”.   Incidence […]
July 7, 2022

The Evolution of B2B Sample

Anyone who has been in market research in the past decade can remember that several years ago the B2B environment looked quite different from how it […]