March 16, 2023

Systems of a Society: What Makes Something Inherently Good?

Since our fourth-grade social studies classes (and even before then), we have heard the terms Capitalism, Socialism, and Communism. As adults, these systems may have taken […]
November 28, 2022

I’m Sick of “Prodents” Stealing All the Cheese

I am sick of “Prodents” stealing the cheese… I recently participated in a conversation with Katrina Noelle & Casey Bernard of KNow Research on Intellicast where […]
September 27, 2022

What is Incidence Rate (IR) in Market Research?

Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”.   Incidence […]
July 7, 2022

The Evolution of B2B Sample

Anyone who has been in market research in the past decade can remember that several years ago the B2B environment looked quite different from how it […]
March 29, 2022

We Made It: Public Perceptions on Winter

Spring officially sprung last week (though the Midwest has yet to make up its mind weather-wise.) However, we wanted to know what people thought of winter […]
March 22, 2022

Good vs. Bad: Public Perceptions of the Russia/Ukraine Conflict

The war between Russia and Ukraine is having a tangible impact on all aspects of life. Many of us have seen or read heartbreaking news stories […]
March 11, 2022

Intellicast S5E10 – EPC: Part Deux

Welcome back to Intellicast!  On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health.  Joining Brian Lamar […]
February 1, 2022

How to Determine the Right Sample Size for Quantitative Research

Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]