Mike Holmes

November 19, 2018

A Time To Give Thanks

I have been reflecting over the last couple weeks as Thanksgiving approaches.  While personally I have a lot to be thankful for this year, EMI also […]
October 30, 2018

How EMI Has Evolved: From Selling Tupperware as an 11-Year-Old to Today

I was 11 years old when I learned the importance of selling to the right audience. It was 1979, and I was starting the 6th grade […]
August 6, 2018

Importance of Service in the Sample Industry

It seems that every week another blog or article comes out about programmatic sampling and sampling automation, and how it is the future of the industry.  […]
September 24, 2014

Release the Insights – EMI’s Panel Book is Here!

What is a Panel Book? In the market research industry, this term has made its way into our vernacular and is something that nearly every online […]
July 2, 2014

Sample Blending – Where Art and Science Meet

Dear fellow market researchers,   “The Art of Blending is to harmonize the characters of many selected malt and grain whiskies to produce brands of the […]
January 3, 2014

New Year’s Revolution

As we start a new year, it is easy to get wrapped up in big plans for 2014, whether they be personal resolutions or new career […]
November 15, 2013

What is the Incidence

Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”.   Incidence […]
October 15, 2013

Dear Mobile Diary

Dear Fellow Researcher, Attend any market research conference or read any trade magazine and you’ll see a wave of new products and innovation around the use […]