best practices

December 21, 2021

Is EPC Good or Bad?

This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
November 8, 2021

The Holiday Survival Guide for Online Quantitative Research

The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 12, 2021

Entrepreneurs: Ensure That Your Market Research Software Investment Is Worth It by Asking These Important Questions

Purchasing and implementing market research software for your company sounds like an easy task, but in reality, it often isn’t. Although the potential benefits of using […]
June 30, 2021

Data Quality 101: Tips for a Great Screener

The number one question we must ask ourselves when planning a survey is, who am I targeting? Respondents must meet the criteria you’re looking for in […]
May 3, 2021

Mastering Your Tracking Studies Post-Pandemic

Brands utilize a lot of information during their decision-making process. Some of the most important pieces of information come from tracking studies. These studies are often […]
November 19, 2020

The Research Surge: How to Best Navigate Current Sample Feasibility Challenges

As many of you are probably experiencing, the past few weeks we have seen a surge in the demand for research, specifically online quantitative research. Whether […]
September 23, 2020

Why DIY Tools are Perfect for Public Opinion Polling

It’s a Presidential election year– during an unprecedented time– and public opinion polls are everywhere. Fielding these efficiently with high-quality respondents is vital to the success […]
September 8, 2020

5 Best Practices for Tracking Studies

Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]