Data Quality

July 7, 2023

Intellicast S6E18 – A Data Quality Conversation with Deb Ploskonka and Holly Smith of Cambia Information Group

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice […]
May 8, 2023
Intellicast

Intellicast S6E12: Was the IA Annual the Best Conference Ever?

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian cover the latest market research news and give a recap/teaser of some conferences! The […]
April 10, 2023
Intellicast

Intellicast S6E10 — Data Integrity with Cindy Neumann of the Insights Association

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI’s own Mary Draper. […]
March 28, 2023
Intellicast

Intellicast S6E8 — A 2023 SampleCon Recap with Brad Franz and Mary Draper

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI’s own Mary Draper to discuss […]
November 28, 2022

I’m Sick of “Prodents” Stealing All the Cheese

I am sick of “Prodents” stealing the cheese… I recently participated in a conversation with Katrina Noelle & Casey Bernard of KNow Research on Intellicast where […]
October 20, 2022
Intellicast

Intellicast S5E32 – Talking Data Quality and ESOMAR Re-Elections with Lisa Wilding-Brown of InnovateMR

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR […]
September 27, 2022

What is Incidence Rate (IR) in Market Research?

Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”.   Incidence […]
July 7, 2022

The Evolution of B2B Sample

Anyone who has been in market research in the past decade can remember that several years ago the B2B environment looked quite different from how it […]