Data Quality

December 27, 2021
Intellicast

Intellicast Best of 2021: Part 2

We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR […]
December 21, 2021
Intellicast

Intellicast Best of 2021: Part 1

Happy Holidays! Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know […]
November 15, 2021

Top 4 Takeaways from the Quirks New York Conference

Having the opportunity to travel to an in-person conference recently was an incredible experience that left me feeling energized about the Market Research industry. It was […]
September 27, 2021

Hailing an Uber and Buying Sample– They’re More Alike Than You’d Think

Picture this: It’s Friday night, you’ve been out on the town, but it’s time to call it a night. So like the responsible adult that you […]
July 19, 2021

The Factors Behind Respondent Experience and Why They Matter

Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
July 12, 2021

The Link Between Device Usage and Age: Impacts on Results

Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]
July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
June 30, 2021

Data Quality 101: Tips for a Great Screener

The number one question we must ask ourselves when planning a survey is, who am I targeting? Respondents must meet the criteria you’re looking for in […]