Data Quality

February 9, 2021

Data Quality 101: Bots and Fraud

A favorite topic among the Research Management team at EMI is data quality. We could spend hours debating duplicate statistics, fraud blocks, and post-survey removals. There […]
January 21, 2021

A Few Trends We Expect to See in 2021

2020 brought a lot of changes to consumer behavior and attitudes, and market research was no exception. We could review our predictions from last year, but […]
October 26, 2020

EMI Partners with SampleChain to Improve Data Quality to Clients

August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]
August 24, 2020

Visual Presentation and its Impact on Respondent Experience and Data

Survey designers take care when building a survey to ensure certain types of questions are used, the order in which they are asked, etc. But at […]
August 18, 2020

Recommendations and Best Practices for Improved Data Quality

To conclude our data quality series, we have compiled some recommendations and best practices to help you feel confident in your data. Best Practices in Evaluating […]
August 4, 2020

What Open Ends Can Tell You About Data Quality

In this installment of our data quality blog series, we are talking about open-ended questions and how they impact your data quality.   Open ends are a […]
July 28, 2020

Changes in Attitudes and Behaviors and how they Impact Data Quality

In this installment of our Data Quality blog series, we are looking at data quality and how it is impacted by changes in attitudes and behaviors. […]