insights

October 15, 2020
Intellicast

Intellicast S3E46 – Mental Health in Market Research

Welcome back to Intellicast!  We have a special episode for you today.  Joining Brian Lamar and Producer Brian is Courtney Sandfoss, a member of EMI’s business […]
September 8, 2020

5 Best Practices for Tracking Studies

Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]
July 22, 2020

Data Quality – Demographic Differences

In this installment of our data quality blog series, we will be exploring how data quality is impacted by demographic differences. In our previous installments, we’ve […]
July 17, 2020

When It Comes To Data Quality – Not All Panels Are Equal

In this installment of our data quality blog series, we look at data quality by panel provider. In our first installment, we explained the different quality […]
July 14, 2020
Intellicast

Intellicast S3E35 – Andrew Moffatt of OpinionRoute

Thanks for tuning in to Intellicast! On today’s episode, we continue our series on data quality with special guest Andrew Moffatt, Chief Strategy Officer of OpinionRoute. […]
July 13, 2020

An Introduction to Quality Checks and Their Use Determining Data Quality

Here at EMI, we conduct a large amount of Research-on-Research (ROR). While the focus of the research is to gain an understanding about the sample landscape, […]
June 30, 2020

Weekend VS. Weekday Respondents

Until just a few years ago, there were many more strict guidelines in regard to online sampling. One of these rules was that field time should […]
June 29, 2020

S3E33 – Data Quality From the Client-Side with Tia Maurer

Welcome back to Intellicast! We continue our thought leadership series with another great guest! Joining Brian Lamar and Producer Brian is Tia Maurer, a Group Scientist […]