Amy Carley

April 5, 2021

Data Quality 101: De-Duplication

Now more than ever, using multiple sample sources is the best practice in online quantitative research. In the past, it was often thought that everything had […]
February 9, 2021

Data Quality 101: Bots and Fraud

A favorite topic among the Research Management team at EMI is data quality. We could spend hours debating duplicate statistics, fraud blocks, and post-survey removals. There […]
September 23, 2020

Why DIY Tools are Perfect for Public Opinion Polling

It’s a Presidential election year – during an unprecedented time– and public opinion polls are everywhere. Fielding these efficiently with high-quality respondents is vital to the […]
September 14, 2020

DIY vs. Direct Managed Sample: When to Use Each Method

When I began my EMI career nearly 14 years ago, sampling options were simpler than they are now. As a Research Manager at EMI, I worked […]