Survey Design

July 19, 2021

The Factors Behind Respondent Experience and Why They Matter

Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
June 30, 2021

Data Quality 101: Tips for a Great Screener

The number one question we must ask ourselves when planning a survey is, who am I targeting? Respondents must meet the criteria you’re looking for in […]
May 21, 2019

13 Tips for Designing Better Surveys – Part 2

In part two of this two-part series, we have the final 7 design tips that will help you as you build your next survey. 7. Simplify […]
May 8, 2019

13 Tips for Designing Better Surveys – Part 1

With the rise of DIY survey tools like SurveyMonkey or Qualtrics, everyone thinks they can build the world’s greatest survey.  However, that is not always the […]
November 27, 2018

How to Best Incorporate Emojis Into Your Next Study

Researchers have long awaited a way to better capture the emotions of their target audiences.  Whether capturing more feelings about a brand, or obtaining opinions around […]
October 17, 2018

Survey Programming Shouldn’t Be An Afterthought

When you start brainstorming a study, a lot of time is taken planning the information you want to gather, who your target audience should be, what […]
June 12, 2018

Improving Respondent Engagement: Part 2 – The Fix

In part one of this series, we discussed the myriad of issues that have led to a decline in overall respondent engagement.  Now, let’s jump into […]