research on research

November 15, 2022

Soccer’s Biggest Stage: Who’s Watching the 2022 FIFA World Cup?

You know that the FIFA World Cup starts in Qatar this weekend… or maybe you do not! The 22nd edition of the FIFA World Cup competition […]
October 19, 2022

Brands Doing D&I Right… and Doing it Wrong

You may have heard about Virgin Atlantic’s new uniform policy, which no longer requires gendered uniforms. It also allows crew members to wear pronoun badges if […]
September 29, 2022

Let’s Talk about Marijuana: Legalization, Uses, and More

Back in 2019, one of the first “hot topics” we included in our research-on-research was about the legalization of marijuana. While evaluating the overall sample landscape […]
August 19, 2022
Intellicast

Intellicast S5E24 – A Future of Insights Summit Recap

Welcome back to Intellicast! Brian Lamar and Producer Brian are joined by COO, Beth Teehan to give an overview of their experience at the UGA MMR […]
July 27, 2021

Who Takes Surveys on Their Phone? The Mobile Device Trend

Respondent experience should be top of mind when thinking about survey design. The way respondents access surveys is constantly evolving and we must be able to […]
July 19, 2021

The Factors Behind Respondent Experience and Why They Matter

Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
July 12, 2021

The Link Between Device Usage and Age: Impacts on Results

Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]
June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]