tracking studies

May 3, 2021

Mastering Your Tracking Studies Post-Pandemic

Brands utilize a lot of information during their decision-making process. Some of the most important pieces of information come from tracking studies. These studies are often […]
September 8, 2020

5 Best Practices for Tracking Studies

Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]
July 10, 2018

NKU Studies Brand Perception Changes After D1 Athletics Move Utilizing A Custom Sample Blend From EMI

In 2011, Northern Kentucky University (NKU) decided to move up an athletic division, from Division 2 to Division 1.  This decision considered not only athletics but […]