sample landscape

May 28, 2020

The Sample Landscape 2020 – Marijuana Legislation

In addition to EMI’s ongoing research of the sample landscape and our evaluation of differences in sample sources, we also research opinions around current events or […]
May 13, 2020

Positive COVID Stories

We understand the significant impact that COVID-19 has had during these uncertain times. The negative effects of quarantining and social distancing have been felt by nearly […]
April 9, 2020

Changes to Work and Consumer Communication Habits During COVID-19

In this installment of The Sample Landscape, we take a look at some initial results from our most current wave of research, this time with a […]
March 23, 2020

The Sample Landscape: The Political Climate

In this installment of The Sample Landscape, we will be looking at some of the findings from our latest round of proprietary research on the sample […]
March 17, 2020

The Sample Landscape: Vaccinations and Minimum Wage

In this installment of The Sample Landscape, we will be looking at some of the findings from our latest round of proprietary research on the sample […]
January 10, 2019
The Sample Landscape

Sample Industry Research: Why We Do It

I worked in market research for 15 years before I truly realized sample is not a commodity. This is especially surprising when you hear I worked […]
October 11, 2018

The Struggle: Comparing Data Wave-To-Wave

When it comes to tracking studies, or really any study where you’re comparing results wave to wave, I think most researchers understand that you use the […]
September 27, 2018
The Sample Landscape

Benefits Of Adding Demographics To B2B Studies

One of the keys to a successful market research study with consumer sample is to include several demographic questions.  They allow us to dive deeper into […]