The Sample Landscape

September 13, 2023

In This Economy!? A Closer Look at Perceptions of the US Economy from 2021 to Now

We’re quick to say the US economy in 2023 is the worst we’ve seen in a while. However, if we look back just a few years […]
August 18, 2023

Raise Your Hand if You’re Stressed and Overwhelmed

It’s back-to-school season, industries are coming out of the summer lull, and for some, stress might be at an all-time high. In our latest round of […]
August 3, 2023

Take Me Out to the Ballgame: Who are the Biggest Baseball Fans?

Batter up! If you haven’t heard, we’re having a pretty good summer in Cincinnati—at least when it comes to baseball. The Cincinnati Reds enjoyed an incredible […]
July 17, 2023

Everyone’s Talking About ChatGPT… Right?

It seems like everyone and their mother is talking about artificial intelligence, specifically OpenAI’s ChatGPT… but are they actually? When the chatbot was released on November […]
June 30, 2023

Unpopular Opinions in Consumer Behavior – The Fourth of July Edition

The Fourth of July is just around the corner, conjuring images of cookouts, campfires, fireworks, and more. In our latest round of research-on-research, we asked respondents […]
June 28, 2023

Don’t Judge Us! Unpopular Opinions in Consumer Behavior

If pineapple on pizza is wrong, we don’t want to be right! In our latest round of research-on-research, we asked respondents about some of the most […]
June 16, 2023

Dad’s Big Day: Plans to Celebrate Father’s Day

Father’s Day is this Sunday! With the holiday right around the corner, we asked people if they plan to celebrate Father’s Day this year in our […]
June 7, 2023

Consumer TV Habits: To Binge Watch or Not to Binge Watch

There truly is nothing better than a nice binge-watching session… or is there? Today, there are more streaming services available than ever before and they allow […]