The Sample Landscape

June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
June 21, 2021

Changing Attitudes Surrounding Mask Mandates

As the world continues its shift to a new sense of normalcy, one of the most recent adjustments has been the lifting of mask mandates. While […]
June 17, 2021

Changes in Perceptions Around COVID-19 Vaccine

Public opinion surrounding the COVID-19 pandemic and vaccines are changing rapidly. In January, with vaccines just hitting the second stages of rollout, we explored and analyzed […]
June 15, 2021

COVID-19 and The Return to Normalcy

The U.S. has started to reopen and we’re seeing people at sporting events, restaurants at full capacity, health orders being lifted, and an overall return to […]
June 10, 2021

Diversity and Inclusion in the Workplace

Diversity in the workplace is an ever-growing and important topic of conversation for our companies and has become even more prominent in the last year. In […]
June 7, 2021

Brand Perception Changes: What Brands Are Viewed as Patriotic or Not

Brands position themselves to stand for something—usually something that will help them connect with their consumers. Some of these brands position themselves as patriotic. In our […]
May 28, 2021

The Sample Landscape 2021 – Marijuana Legalization Over the Years

EMI is consistently researching the sample landscape and evaluating differences in sample sources. We also research opinions around current events and hot topics. Since 2019, we […]
May 26, 2021
The Sample Landscape

Respondent Experience and its Impact on Data Quality

Respondent experience is a critical factor in getting the best quality data for your studies. Better surveys mean better respondents and better data. That’s why we […]