The Sample Landscape

August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]
June 30, 2020

Weekend VS. Weekday Respondents

Until just a few years ago, there were many more strict guidelines in regard to online sampling. One of these rules was that field time should […]
June 22, 2020

Respondent Experience and How We Can Make it Better

Here at EMI, we understand the importance of respondent experience when taking online surveys. That’s why we took the time to ask respondents in our latest […]
June 10, 2020
The Sample Landscape

Brands and Patriotism– How They are Viewed

Brands position themselves to stand for something. It could be quality, fun, quirky, retro, etc. –something that can help them connect with their consumers. There are […]
June 2, 2020
The Sample Landscape

The Gig Economy: Perceptions On What It Is And Its Impact

In our latest round of research-on-research, we wanted to learn more about the public’s perception around the gig economy. The term “gig economy” refers to a […]
April 23, 2020
The Sample Landscape

Income Differences with Working from Home and COVID-19 Hardships

In this installment of The Sample Landscape, EMI continues its deep dive into the societal changes occurring due to COVID-19, with a focus on differences by […]
April 22, 2020
The Sample Landscape

Age Differences with Working from Home and COVID-19 Hardships

In this installment of The Sample Landscape, EMI explores some of the societal changes occurring due to COVID-19, particularly how those changes differ by age. Stay […]
April 21, 2020

Regional Differences with Working from Home and COVID-19 Hardships

In this installment of The Sample Landscape, EMI explores some of the societal changes occurring due to COVID-19, specifically the differences by region.  We broke down […]