Market Research Archives

September 26, 2023

Published by Brian Peterson at September 26, 2023

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Intellicast S6E25 — Breaking News from Four-Time Podcast Guest, Colson Steber

Welcome back to Intellicast! In this episode, we’re joined by Colson Steber. This is Colson’s fourth time on Intellicast, so we’re very excited to have him. […]

September 19, 2023

Published by Paul DeMott at September 19, 2023

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Market Research

In-Home Usage Test (iHUT): What You Need to Know

When trying to gather useful consumer insights on products and services, In-Home Usage Tests are a dynamic and novel approach to gathering feedback. As consumers’ preferences […]

September 13, 2023

Published by Brian Lamar at September 13, 2023

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In This Economy!? A Closer Look at Perceptions of the US Economy from 2021 to Now

We’re quick to say the US economy in 2023 is the worst we’ve seen in a while. However, if we look back just a few years […]

September 7, 2023

Published by Paul DeMott at September 7, 2023

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Market Research

Harnessing the Power of In-Home Product Testing Panels

In a world where companies are trying to understand their consumers at an intimate level to make better decisions, the ability to harness insights from consumers […]

September 7, 2023

Published by Paul DeMott at September 7, 2023

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Market Research

Home Product Tester: Test Products at Home

With in-home product testing, every day presents a chance to turn ordinary life into an opportunity to influence the products you use. Imagine having the latest […]

September 6, 2023

Published by Brian Peterson at September 6, 2023

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Intellicast S6E23– News Stories to Kick-Off September

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast. As […]

September 6, 2023

Published by Brian Peterson at September 6, 2023

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How Safe Is It to Perform In-Home Product Testing?

In-home product testing, also known as in-home usage testing, has emerged as a powerful tool for companies seeking genuine insights into consumer preferences and behaviors about […]

August 29, 2023

Published by Brian Peterson at August 29, 2023

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Intellicast S6E22 — A Sneak Peek at the IA NCC Fall Conference

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager […]