Market Research

October 16, 2018

Intellicast Episode 33 – Katie Gross of Cint

Welcome back!  On this week’s episode of Intellicast, Adam and Brian are joined by Katie Gross of Cint.  Katie has more than a decade in the […]
October 15, 2018

3 Key Takeaways From Brandemonium

Brandemonium, the premier branding conference, held their second annual event in Cincinnati during the first week of October.  The event brought together a lot of thought […]
October 11, 2018

The Struggle: Comparing Data Wave-To-Wave

When it comes to tracking studies, or really any study where you’re comparing results wave to wave, I think most researchers understand that you use the […]
October 2, 2018
Intellicast Episode 32

Intellicast Episode 32 – IPOs and Free Mobile Surveys

We have another great episode of Intellicast this week.  In this episode, Brian and Adam touch on the latest in market research news and current events. Tune […]
October 1, 2018
AMA Ignite 2018 & EMI

Top Takeaways From The AMA Ignite Conference

The Cincinnati Chapter of the American Marketing Association just finished up with their second annual Ignite Conference! This conference offered a great opportunity to learn about […]
September 27, 2018
The Sample Landscape

Benefits Of Adding Demographics To B2B Studies

One of the keys to a successful market research study with consumer sample is to include several demographic questions.  They allow us to dive deeper into […]
September 27, 2018
The Sample Landscape

Respondent Survey Experience: The B2B Edition

In this installment of The Sample Landscape, we take a look at the B2B survey experience: the good, the bad, and the passionately ugly. While some […]
August 27, 2018

Intellicast Episode 28: Damon Jones of Burke and the Insights Association GLC

We have another great guest on this week’s Intellicast!  The guys are joined by Damon Jones, Director of Telephone Operations for Burke, and current Advisor to […]