Market Research

September 15, 2020
Intellicast

Intellicast S3E43 – Definitely Not An Award-Winning Episode

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian discuss IIeX, the recent Market Research Podcast Awards, the latest in market research news, […]
September 14, 2020

DIY vs. Direct Managed Sample: When to Use Each Method

When I began my EMI career nearly 14 years ago, sampling options were simpler than they are now. As a Research Manager at EMI, I worked […]
September 9, 2020
Intellicast

Intellicast S3E42 – Zoomers, Insights Association Advocacy, Social Panels, and Shy Trump Voters

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest market research news. Kicking off the episode, the guys catch-up […]
September 8, 2020

5 Best Practices for Tracking Studies

Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]
September 1, 2020
Intellicast

Intellicast S3E41 – Mental Wellbeing in Research, New Partnerships, and More MR News

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news. The guys kick off the episode discussing […]
August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]
August 25, 2020
Intellicast

Intellicast S3E40 – Talking Cannabis Research with Arundati Dandapani of Generation1.ca

Welcome back to Intellicast! On this episode, we are joined by Arundati Dandapani, Founder of Generation1.ca and the Chief Editor of MRIA-ARIM.  Before the interview with […]
August 24, 2020

Visual Presentation and its Impact on Respondent Experience and Data

Survey designers take care when building a survey to ensure certain types of questions are used, the order in which they are asked, etc. But at […]