March 20, 2024
McDonald’s and Coca-Cola are two of the most well-known brands globally. We examine these two brands in our research-on-research to measure brand awareness and rating. It […]
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July 6, 2021
When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
June 28, 2021
Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
August 31, 2020
Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]