brand awareness

July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]