brand awareness

March 20, 2024

Do You Live Under a Rock? A Profile of People Who Are Unaware of McDonald’s or Coca-Cola

McDonald’s and Coca-Cola are two of the most well-known brands globally. We examine these two brands in our research-on-research to measure brand awareness and rating. It […]
July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]