March 20, 2024
McDonald’s and Coca-Cola are two of the most well-known brands globally. We examine these two brands in our research-on-research to measure brand awareness and rating. It […]
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July 6, 2021
Published by Mary Draper at July 6, 2021
When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
June 28, 2021
Published by Brian Peterson at June 28, 2021
Categories
Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
August 31, 2020
Published by Brian Peterson at August 31, 2020
Categories
Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]