brand awareness

July 6, 2021

Incentive Types and How They Can Impact Brand Awareness and Ratings

When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]
August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]