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October 26, 2021
Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
July 19, 2021
Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
August 24, 2020
Survey designers take care when building a survey to ensure certain types of questions are used, the order in which they are asked, etc. But at […]
June 26, 2019
The year is now 2022, and it’s no longer “nice to have,” but necessary to be able to uncover insights in countries beyond North America and […]
May 21, 2019
In part two of this two-part series, we have the final 7 design tips that will help you as you build your next survey. 7. Simplify […]
May 8, 2019
With the rise of DIY survey tools like SurveyMonkey or Qualtrics, everyone thinks they can build the world’s greatest survey. However, that is not always the […]
November 27, 2018
Researchers have long awaited a way to better capture the emotions of their target audiences. Whether capturing more feelings about a brand, or obtaining opinions around […]
October 17, 2018
When you start brainstorming a study, a lot of time is taken planning the information you want to gather, who your target audience should be, what […]