ROR

June 28, 2021

The Effects of Emotion on Brand Ratings and Awareness

Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
June 21, 2021

Changing Attitudes Surrounding Mask Mandates

As the world continues its shift to a new sense of normalcy, one of the most recent adjustments has been the lifting of mask mandates. While […]
June 17, 2021

Changes in Perceptions Around COVID-19 Vaccine

Public opinion surrounding the COVID-19 pandemic and vaccines are changing rapidly. In January, with vaccines just hitting the second stages of rollout, we explored and analyzed […]
June 15, 2021

COVID-19 and The Return to Normalcy

The U.S. has started to reopen and we’re seeing people at sporting events, restaurants at full capacity, health orders being lifted, and an overall return to […]
January 18, 2021

COVID-19 Vaccine: Who is Likely to Get it?

With the COVID-19 vaccine hitting the second stages of rollout, we took the opportunity in our latest Research on Research to look at public opinion on […]
November 16, 2020

Stress Levels and the 2020 Election

Many of us have experienced feelings of stress throughout the 2020 election. In our latest round of Research-on-Research we look at election stress before, during, and […]
September 8, 2020

5 Best Practices for Tracking Studies

Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]
August 31, 2020

Unaware, Confusion or Inattentive – Factors That Can Sway Brand Awareness

Brand awareness is something we consistently evaluate in our research-on-research. We know that it varies across panels and respondents, but how is brand awareness affected and […]