Best Practices

June 28, 2022

What I’ve Learned from Past Recessions to Help Navigate a Potential New One

With a potential recession on the horizon, I’ve been reflecting on some of the things I’ve learned from being a business owner in past recessions. EMI […]
February 1, 2022

How to Determine the Right Sample Size for Quantitative Research

Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
January 31, 2022

Political Polling: Reliability, Challenges, & Changes

Is Political Polling Reliable? By now, you’re probably aware of the ongoing debate of the reliability of political polling. From before the 2014 midterms to the […]
January 10, 2022

A Few Trends we Expect to see in 2022

2021 was a bounce-back year for not only the market research industry but almost every industry.  While COVID has not gone away as we had all […]
December 21, 2021

Is EPC Good or Bad?

This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
November 15, 2021

Top 4 Takeaways from the Quirks New York Conference

Having the opportunity to travel to an in-person conference recently was an incredible experience that left me feeling energized about the Market Research industry. It was […]
November 8, 2021

The Holiday Survival Guide for Online Quantitative Research

The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 26, 2021

Did COVID Break your Tracking Study or Did It Actually Fix It?

Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]