Best Practices

October 20, 2020

How Market Research Can Help Refine Your Brand

Market research is arguably the most effective practice available to you if you’re looking to refine and expand your brand. While you may be able to […]
September 14, 2020

DIY vs. Direct Managed Sample: When to Use Each Method

When I began my EMI career nearly 14 years ago, sampling options were simpler than they are now. As a Research Manager at EMI, I worked […]
September 8, 2020

5 Best Practices for Tracking Studies

Tracking studies are often used to gauge consumer sentiment, measure advertising effectiveness, and much more. It’s no wonder that brands, consumer goods manufacturers, and service companies […]
August 18, 2020

Recommendations and Best Practices for Improved Data Quality

To conclude our data quality series, we have compiled some recommendations and best practices to help you feel confident in your data. Best Practices in Evaluating […]
July 7, 2020

Sample Blending Best Practices – Questions You Should Be Asking

In the old days of sampling, meaning more than five years ago, industry-wide best practice was generally considered to be leveraging a single sample source – […]
June 22, 2020

Respondent Experience and How We Can Make it Better

Here at EMI, we understand the importance of respondent experience when taking online surveys. That’s why we took the time to ask respondents in our latest […]
May 12, 2020
Intellicast

Intellicast S3E24 – A Discussion on Thought Leadership With Mike Nash of KS&R

Welcome back to Intellicast!  We have a great episode for you today.  Brian Lamar and Tony Brown are joined by Mike Nash, President of KS&R. They […]
May 6, 2020

What You Need to Know About How Sample Providers Manage their Panels

There is a perception within market research that all online sample panels are the same, but that couldn’t be further from the truth. Every sample panel […]