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December 5, 2022
The people have spoken! But… which people? Elon Musk has not tried to hide his obsession with Twitter polls, asking questions ranging from whether formerly banned […]
November 28, 2022
I am sick of “Prodents” stealing the cheese… I recently participated in a conversation with Katrina Noelle & Casey Bernard of KNow Research on Intellicast where […]
July 7, 2022
Anyone who has been in market research in the past decade can remember that several years ago the B2B environment looked quite different from how it […]
June 28, 2022
With a potential recession on the horizon, I’ve been reflecting on some of the things I’ve learned from being a business owner in past recessions. EMI […]
February 1, 2022
Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
January 31, 2022
Is Political Polling Reliable? By now, you’re probably aware of the ongoing debate of the reliability of political polling. From before the 2014 midterms to the […]
January 10, 2022
2021 was a bounce-back year for not only the market research industry but almost every industry. While COVID has not gone away as we had all […]
December 21, 2021
This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]