Best Practices

December 5, 2022

The “People” Have Spoken: Why Relying on Twitter Polls is Just Bad Research

The people have spoken! But… which people? Elon Musk has not tried to hide his obsession with Twitter polls, asking questions ranging from whether formerly banned […]
November 28, 2022

I’m Sick of “Prodents” Stealing All the Cheese

I am sick of “Prodents” stealing the cheese… I recently participated in a conversation with Katrina Noelle & Casey Bernard of KNow Research on Intellicast where […]
July 7, 2022

The Evolution of B2B Sample

Anyone who has been in market research in the past decade can remember that several years ago the B2B environment looked quite different from how it […]
June 28, 2022

What I’ve Learned from Past Recessions to Help Navigate a Potential New One

With a potential recession on the horizon, I’ve been reflecting on some of the things I’ve learned from being a business owner in past recessions. EMI […]
February 1, 2022

How to Determine the Right Sample Size for Quantitative Research

Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
January 31, 2022

Political Polling: Reliability, Challenges, & Changes

Is Political Polling Reliable? By now, you’re probably aware of the ongoing debate of the reliability of political polling. From before the 2014 midterms to the […]
January 10, 2022

A Few Trends We Expect To See In 2022

2021 was a bounce-back year for not only the market research industry but almost every industry.  While COVID has not gone away as we had all […]
December 21, 2021

Is EPC Good or Bad?

This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]