Intellicast S6E14 — New Acquisitions and an IIeX Preview

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Intellicast S6E14 — New Acquisitions and an IIeX Preview


Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week!

The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it’s going to be a busy summer for industry outings!

In the second segment, the guys jump into some MRX news. They start with Toluna’s acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space.

In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future’s List and will be speaking on Thursday at 2:05pm on the Red Stage. He’ll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you’re in Austin!

Thanks for listening!

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