Is TikTok Going to Be Banned, and Should It? Here is How Americans are Feeling.
April 25, 2024
Election Season Around the Corner: Where Do Americans Stand on Ballot Issue Importance?
May 6, 2024
Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX.
The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions.
This leads to a conversation about the key themes of the conference. In what shouldn’t surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality.
Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked about fandom, how brand love is tracked, and the emotional ties they have to their consumers.
Jason mentions a presentation from Cint on how they are employing AI and a presentation involving the NBA and how they are utilizing data and insights to help plot out their future. Jason also mentions a session where Kraft Heinz talked about brand measurement and the methodologies they combine to understand better how people interact with their brand.
To wrap up the episode, the guys have a fun discussion about the best meal they had while they were in Austin. Jason raves about the steakhouse he took some clients to for dinner, while Tony gets a recommendation from his Uber driver, which turns out to be fantastic.
If you missed out on IIeX, this is the episode for you!
Thanks for tuning in!
We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what’s going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/
Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
