October 1, 2024
Since the advent of large language models and generative AI, synthetic data and synthetic personas have been a hot topic in the market research industry. New […]
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July 27, 2021
Respondent experience should be top of mind when thinking about survey design. The way respondents access surveys is constantly evolving and we must be able to […]
July 12, 2021
Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]
February 12, 2021
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Jason Inderhees to discuss the upcoming 2021 market research conference schedule. […]
August 18, 2020
To conclude our data quality series, we have compiled some recommendations and best practices to help you feel confident in your data. Best Practices in Evaluating […]
July 28, 2020
In this installment of our Data Quality blog series, we are looking at data quality and how it is impacted by changes in attitudes and behaviors. […]
July 17, 2020
In this installment of our data quality blog series, we look at data quality by panel provider. In our first installment, we explained the different quality […]
June 30, 2020
Until just a few years ago, there were many more strict guidelines in regard to online sampling. One of these rules was that field time should […]