Survey Programming Shouldn’t Be An Afterthought

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Survey Programming Shouldn’t Be An Afterthought

When you start brainstorming a study, a lot of time is taken planning the information you want to gather, who your target audience should be, what questions you want them to answer, and even selecting your sample provider.  Why is it then that when it comes to programming the survey, it seems to be thought of at the last minute, if at all?  Much of the time, you just go with what you know, no matter if they are the right fit for the project.

That is something that should change.  How well a survey is programmed can be the difference between a successful study and one that gives you garbage data.  The same consideration given to question design and sample selection should be given to programming.

That’s what we do here at EMI.

We are known as experts in crafting the perfect, customized sample plan that meets the individual needs of our clients.  We take this same attitude and approach when selecting our Programming and Hosting partners.  Over the years, we have built relationships with various platforms and choose the best one for each individual study.  We do this based upon your study specs.  We may choose a different provider based on programming complexity, base size, timing, quotas, night/weekend coverage, and the ability to run reports for analysis purposes.  Since we do not have an internal programming team, we can be flexible and choose the best solution that fits your needs.

The top programming partners we use are also very hands-on during the creation and testing of your survey.  They have multiple departments that program the logic, test, and complete a thorough Q and A before any project goes live.  They are very proactive with giving any feedback or suggestions on how to program the logic, either simple or complex.  We thrive off these great relationships because they allow our team to think outside of the box and provide you with the exact data, reporting, and analysis you need for your study.  Another significant aspect of being able to handpick our programming partners is the fact that we can allow our clients direct access to the dashboard.   This enables you to check in and review your project any time you need to.  The programmers are with us every step of the way if we need to adjust at any point during fielding. This gives our clients the ability to be as hands-on as they wish.

The ability to choose our programming partners allows EMI to create the ideal step-by-step process in launching and fielding any specific project.  We want every study to be a success, and the measures we take to personally choose our programming and panel partners allows us to give our clients exactly what they are looking for in granular detail.

To learn more about EMI’s programming capabilities, click the button below for your free demo.