You may have heard about Virgin Atlantic’s new uniform policy, which no longer requires gendered uniforms. It also allows crew members to wear pronoun badges if […]
Back in 2019, one of the first “hot topics” we included in our research-on-research was about the legalization of marijuana. While evaluating the overall sample landscape […]
Respondent experience should be top of mind when thinking about survey design. The way respondents access surveys is constantly evolving and we must be able to […]
Respondent experience is a topic of ever-growing importance among the market research community. That is why we’ve taken the time to add questions about survey experience […]
Throughout our research-on-research, we have established that the device used by a respondent actually impacts how they rate brands and concepts. The same is true for […]
Because our perceptions of brands are always changing, brand awareness is one of the key measures in market research that we study regularly. How does emotion […]
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