September 27, 2022
Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”. Incidence […]
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September 26, 2022
Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago […]
September 21, 2022
Successful brands position themselves to stand for something. Their marketing strategy is designed to make consumers feel a certain way. Some brands like Jeep, Disney, and […]
September 20, 2022
Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this years’ Insights Marketing Day in […]
September 15, 2022
Jeep, Disney, Coca-Cola. What do these brands have in common? They are some of the first names to populate when you Google search “patriotic brands.” In […]
September 9, 2022
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is […]
August 29, 2022
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research. Kicking off the episode, […]
August 24, 2022
It seems like a new celebrity, influencer, or politician is “cancelled” every week. For some of us, it begs the question, what did they do to […]