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Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this episode, Brian Lamar and Producer Brian are joined by Sequoyah Glenn of 924 CoOp and Miles Rote of Scribe Media. Miles and Sequoyah will be speaking at the upcoming IMD conference. This series is a great opportunity to get the insider scoop on the content of the conference!
Sequoyah Glenn [5:05-25:50]
Sequoyah’s interview kicks off with a dive into her background. She always knew she wanted to do something with math in marketing, but her career led her to work for a newspaper where she connected audiences with brands, which eventually brought her to the research and advertising world! She also talks about her experience with founding the Black Marketers Coalition.
Sequoyah also gives us a preview of her session, Let’s Put the Marketing Back in Market Research, which she will present at IMD. She’ll discuss ways to conduct better research and terms and behaviors in the marketing world that you need to know.
Toward the end of the interview, Sequoyah shares the story behind her love for graphic t-shirts. She also has her own round of the 4Ps! We’re so excited for Sequoyah’s session at IMD. There’s sure to be some awesome takeaways!
Miles Rote [25:52-51:04]
Miles’s interview wastes no time, jumping right into his background and previous careers as a private investigator and yoga teacher! He shares his inspiring journey of literally rewriting his life and career path and the benefits it can have.
Miles’s session at IMD, Write Your Book, Build Your Brand, will talk about how instead of growing an audience to launch a book, you can actually launch a book to grow an audience. He will explain the new way of publishing and how you can use your book as a marketing tool. Miles also gives tips for how anyone wanting to write a book but asking themselves, “how would I even start?”
We wrap up his interview with a round of the 4Ps where we learn about Miles’s hidden talent, his love for gin rummy, and more! Miles’s session at IMD is sure to be a good one. This interview has us counting down the days to October 6th!
You can access Scribe Book School here.
Thanks for listening!
Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA
EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/
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