March 2, 2015
Excluding mobile devices has an impact on study demographics: mobile respondents are more likely to be younger and non-white. Perhaps more importantly, excluding mobile respondents eliminates […]
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January 30, 2015
Mobile Compatibility: Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas? EMI recently conducted […]
December 5, 2014
Dear fellow market researchers, What is data quality and why do we care about it? In marketing research data quality is integral to our existence. If […]
July 2, 2014
If you’ve been following the EMI blog for a while now, you’ve probably read plenty of comparisons between online sample and wine, craft beer, coffee, and […]
October 15, 2013
Dear Fellow Researcher, Attend any market research conference or read any trade magazine and you’ll see a wave of new products and innovation around the use […]