February 1, 2022
Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
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December 30, 2021
Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle […]
December 21, 2021
This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
November 8, 2021
The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 26, 2021
Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
October 12, 2021
Purchasing and implementing market research software for your company sounds like an easy task, but in reality, it often isn’t. Although the potential benefits of using […]
September 27, 2021
Picture this: It’s Friday night, you’ve been out on the town, but it’s time to call it a night. So like the responsible adult that you […]
July 6, 2021
When it comes to getting high-quality survey data, respondent experience is extremely important. Factors such as survey design, accessibility, and incentives affect a respondent’s overall experience, […]