Spring officially sprung last week (though the Midwest has yet to make up its mind weather-wise.) However, we wanted to know what people thought of winter […]
Welcome back to Intellicast! On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health. Joining Brian Lamar […]
Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
Is Political Polling Reliable? By now, you’re probably aware of the ongoing debate of the reliability of political polling. From before the 2014 midterms to the […]
This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]
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